Author Archive | Justin Lawson

Coke climbing sponsorhip

Sweet dreams: why do big brands crave climbers?

Coke has started to sponsor pro climbers. Should the climbing community embrace support from big drinks brands or fight back against their sugary fingers? Hazel Findlay takes a look at this sticky issue. People will tell you that everything comes at a price, even the best job in the world. Since I have the best […]

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