CapeNature announces re-opening of popular Cederberg tourist hotspot, 27 March 2009
Today, at an event hosted in Jonkershoek Nature Reserve by CapeNature and Cape Town Routes Unlimited (CTRU) Sheraaz Ismail, CapeNature’s Director of Business Development, has confirmed that almost all tourism facilities managed by CapeNature situated in the mysterious and beautiful Cederberg Mountains are once again open for visitors - following two months of closure after a recent fire.
“Thanks to a financial injection of R2.5 million from the Department of Local Government, Environmental Affairs and Development Planning, CapeNature was able to use a portion of that funding to restore the damaged infrastructure – visitors are once again welcome to visit a number of self-catering cottages, the Algeria campsite or camp in the Wilderness Area.” Ismail said.
Ismail explained that a fire in February this year has destroyed the old CapeNature office as well as the gatehouse preventing access to the campsite and other facilities.
“The 71 000 ha Cederberg Nature reserve is one of CapeNature’s most popular among both local and international visitors. The adjacent 12 000 ha Matjiesrivier nature reserve (also managed by CapeNature) is renowned for its majestic sandstone formations. The most popular include the Stadsaal Caves, Wolfberg Arch and the Maltese cross, but basically the whole place is one stupendous rock formation offering visitors a unique adventure experience and an opportunity to see ancient art forms from our first peoples” Ismail continued to say.
Calvyn Gilfellan, CEO of Cape Town Routes Unlimited added: “Most visitors to Cape Town and the Western Cape say the same thing: ‘Wow, it’s beautiful!’ In a recent AC Nielsen survey on the Western Cape as a travel destination conducted amongst domestic travellers, a staggering 51.9% of the respondents described the region as ‘beautiful’. Paris may have its romance, New York may buzz, Rio de Janeiro may be one long carnival, but the one thing that all visitors to our Province respond to, is her breathtaking beauty."
“Specifically in international destination marketing you need a bragging factor: one single characteristic or message that sets your brand apart from the others. For Cape Town and the Western Cape it is our destination’s scenic beauty. This is our marketing currency.
“For this reason it is absolutely imperative that in looking after brand Cape Town and the Western Cape, its diverse floral kingdom and natural treasures are protected and sustained. The recent fires were a harsh reminder of the need for everyone to take action. Although not on the scale of the wild fires which devastated parts of Australia, the recent fires especially in the Boland Mountain range have provoked concerned calls from tourism agencies internationally.
“Together with CapeNature, Cape Town Routes Unlimited is committed to finding solutions so that we can truly 'Keep the Cape Beautiful'. There is no doubt that visitors to the Western Cape enjoy its splendour, and that this is a major driver for encouraging them to return to what is a long haul destination for foreign visitors. Tourism and the protection of the brand bring much needed capital and foreign currency into the region. The growth of the tourism industry is, and will be in the future, a primary driver in the growth of sustainable jobs and business opportunities for the people of this Province."
ISSUED BY:
Liesl Brink
Public Relations and Media Liaison Officer
Tel: 021 659 3446 Fax: 0865040659 Mobile: 072 488 6768
Email:
lbrink@capenature.co.za "amazing how fast they spend money and get places reopened"